a friendly read · june 2026
prepared for Teresa & Burns Home Improvement

You do the work.
The internet is telling a different story.

Not a sales pitch. An honest look at what's solid in the business. Where the online reputation is quietly costing you jobs. And what it would take to fix it.

subject
Burns Home Improvement
based
Goddard / Clearwater, KS
read time
about 6 minutes
01 the foundation

The business itself is solid.

Before anything else, this matters. Burns is an established, working contractor. The problem isn't the work. It's what people find before they ever call.

established & real

A working general contractor

Residential remodels, painting, drywall, flooring, decks. Roughly a quarter-million-plus in annual revenue. This is a real business.

establishedfull-service
owner-operated

Run by Teresa Burns

A local, owner-operated outfit serving the Goddard, Clearwater, and west Wichita area. The kind of contractor neighbors actually want: small, local, accountable.

local
demand is there

People are searching

Remodel, paint, drywall, flooring, popcorn-ceiling removal, decks. West Wichita homeowners search these every week.

high-intent demand
the opening

Competitors aren't that polished

Most local remodelers have thin, dated web presences too. A sharp one would stand out fast in this market.

room to win
02 who shows up first

What a homeowner sees on Google.

When someone types "home remodel Wichita," here's roughly who surfaces. These aren't better builders. They just show up better.

Polished competitors w/ real websitesown the first page
Lead-gen directories (Angi, Houzz)rent you back your own leads
Big-box / national remodelersad budget
Burns Home Improvementa Yelp page you don't control

Right now, the first thing many homeowners find about Burns is a third-party listing. You don't own it, you can't shape it, and it's the first impression by default.

03 the reputation, in the open

One old review is doing a lot of damage.

This is the honest part, and it's the most important. It's also the most fixable.

yelp
1.0★
A single, old, unanswered review sits at the top of your Yelp page.
everywhere else
3.1★
Across about a dozen reviews, the real average is middling, not bad.
your own site
0
Pages you control, where your best work and happy customers can speak.
the real cost

A homeowner about to spend $20,000 on a remodel Googles you first. They find one angry review from years ago, with no reply from you, and no website to balance it. So they quietly call the next contractor. You never even knew they were looking. That one review is costing you more than the original job ever did.

04 where jobs are slipping

Five gaps, ranked by what they cost.

None of these are about your craftsmanship. They're all about the path from "searching" to "calling Burns."

1

No website you own.

Google "Burns Home Improvement" and a third-party listing wins. There's no burnshomeimprovement.com to show your work or take a request. The web is telling your story for you, and telling it badly.

highest cost
2

That review sits unanswered.

A calm, professional reply to one bad review changes how every future reader sees it. Right now there's silence, which reads as "guilty".

cheapest fix, big effect
3

No steady flow of new reviews.

Happy customers almost never review on their own. A simple text-after-the-job ask buries the old review under fresh five-stars.

compounds monthly
4

No quote-request path.

A homeowner ready to book has to find a phone number and hope you answer. A simple "tell us about your project" form captures them at the exact moment they're ready.

leaks warm leads
5

No before-and-afters working for you.

Remodeling sells on proof: the kitchen before, the kitchen after. Those photos are the single most persuasive thing a contractor owns, and right now they're sitting on a phone instead of closing jobs.

your best salesperson, unused
05 the build

What we'd put up for you.

Three pieces fix the reputation and the funnel. Three more keep the work coming.

piece one

A real website.

One clean site at your own domain. Services, service area, a real "request a quote" button, and your best photos up front. It outranks the Yelp page and owns your first impression.

closes gaps 1 & 4
piece two

Reputation repair.

A calm, professional public reply to the old review. Then a steady drip of new five-stars that pushes it down and out of sight.

closes gaps 2 & 3
piece three

An after-the-job review machine.

A one-tap text that goes out when a job wraps. Happy customer, one link, a new review on Google. Automatic.

closes gap 3 for good
and then

A before-and-after gallery.

Your kitchens, baths, and decks, before and after, organized by type. The proof that closes the high-dollar remodels.

turns photos into jobs
and then

A quote-request assistant.

A simple chat that asks the right questions: project, rooms, timeline, budget range. You get a qualified lead in your inbox, not a vague voicemail.

qualifies before you call
and then

Google Business cleanup.

Claim and polish the Google profile: hours, area, services, photos. So the map result works for you, not against you.

owns the local map
06 run your own numbers

What this could mean for you.

Plug in your real numbers. Conservative assumptions throughout. The results update as you type.

your reality
your year-one impact
net new revenue, conservative
more searchers find you, a balanced reputation closes more, missed calls get caught
extra jobs per year
from better visibility + a real quote path + recovered missed calls
recovered missed calls / year
a form + assistant catch the ones the phone drops
fresh reviews in 6 months
15 – 40
the after-job text, burying the old one
Conservative throughout. The partnership's fee only starts after real, sustained growth (see below), so it never arrives before this does.
07 how the partnership works

Free first. You only pay if it works.

No upfront cost, no retainer, no risk. We build it all, then prove it before money is ever discussed.

months one through six

Completely free.

Website, reputation repair, review system, gallery, quote assistant, Google cleanup. All built and running at no charge for three to six months. During the free window, you owe nothing.

only then, and only if

$200 / month.

The fee starts only when booked jobs rise 20% above your baseline. And only after that holds for two straight months. You review the numbers before a dollar moves.

Either side can step away with 30 days notice.
You keep all the static work: the site copy, photos, and graphics, regardless of how it ends.
In the free window, all we ask is a shoutout, a small site credit, and referrals when they come up naturally.

If any of this is useful, that's the point. If you'd like to talk it through, we're just an email away.

hello@ksautomate.com